Offline, restaurants, hotels, bookstores and museums around the world had designed their spaces to be Instagrammable.īloomberg reporter Sarah Frier's No Filter is a vibrant play-by-play of how Instagram reached that level of influence through the business of manufacturing coolness. Online, influencers and brands were profiting from the app. The spread was like an Instagram feed pulled offline, but by that time the world - digital and material - had already bent to fit the app's standards. In 2018, shortly after hitting 1 billion users, photo-sharing app Instagram celebrated a flashy product launch in San Francisco with a lineup of its greatest hits: There were cruffins and avocado toast, areas for selfie-taking and a barista serving matcha lattes. Your purchase helps support NPR programming. Close overlay Buy Featured Book Title No Filter Subtitle The Inside Story of Instagram Author Sarah Frier
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