![]() ![]() Simply put, Connectors know a lot of people. There are three main types of people who accelerate epidemics. Some in society carry a much greater potential for transmitting something (information, illness, etc.) to greater numbers of people. The “Law Of The Few” is the idea that, in terms of virality, not all people are created equal. Read on for the components that can be found in any epidemic, followed by a few ways you might apply the book’s lessons to your business. What exactly do we mean by epidemics? In addition to the viral outbreak of disease, an epidemic can be anything that “catches on” word of mouth, crime, mass hysteria, clever marketing gimmicks, fashion, etc. ![]() ![]() This is done by exploring real-life tipping points from key historical “epidemics” of all shapes and sizes. With his book, Gladwell set out to help us identify, and perhaps even create, tipping points in our own lives. A moment when small changes become exponential. Why do people take action? Why do some plans work, where others fail? What causes a small occurrence to blossom into a larger trend? What causes an epidemic to take hold? The common thread is that each of these questions implies a tipping point of some sort. ![]() Instead of being about business, the book is a deep-dive into historical events, with dollops of sociology and psychology. But in this article, we will extract some business lessons from The Tipping Point. The Tipping Point, by Malcolm Gladwell, is not a book about business. ![]()
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